DRAFT ZEBRA VIDEO CASE STUDY
“ZEBRA VIDEO CASE STUDY”
By
FADE TO: BLACK
FADE IN TO ZEBRA LOGO
CROSSFADE
SCENE 1
INT. LONG SHOT OF MAP FRONT OFFICE WITH VOICE OVER (VO) ON THE BACKGROUND
VO:
“Technologies continue to reshape retail in interesting and unexpected ways on today’s market. The emerging technology addresses several of the challenges retailers are facing today, like the need for smoothness and faster way to manage retail operations such as harnessing a big data, carrying out the analytics that make the data accurate.”
DISSOLVE
SCENE 2 INT-DAY- WIDE SHOT OF MAP FRONT OFFICE WITH VO ON THE BACKGROUND
VO:
“PT Mitra Adiperkasa Tbk (MAP) was founded in 1995 and has since established itself as a leader in Indonesia’s lifestyle retail business space. MAP currently has more than 2,000 retail stores in 66 major cities with a very diverse product portfolio, which spans across sports equipment, fashion, department stores, kids clothing, food and beverages, and other lifestyle products.”
“MAP focused is to be one of the leaders in Indonesia’s lifestyle retail. As the largest retailer of staff and stores spread across Indonesia’s, MAP realizes the importance of inventory visibility and understands that this can only be achieved optimally through technology.”
DISSOLVE
INT-DAY-LONG SHOT OF MAP OFFICE WITH VO ON THE BACKGROUND
VO:
“As a large retailer with staff and stores scattered throughout the country, MAP need tools that can provide inventory data that work quickly, accurately, that can help stores identify stocks that are available, also monitor the volume of incoming and outgoing items within timeframes, and to report these information quickly and accurately to avoid stock-outs.”
“MAP chooses to use Zebra Technologies particularly for their rugged handheld computers equipment Zebra MC55 mobile computer and Zebra MC3200 mobile computer that is very reliable and very suitable for MAP operations.”
DISSOLVE
INT-DAY- WIDE SHOT OF MAP OFFICE AND EMPLOYEE WITH VO ON THE BACKGROUND
VO:
”Zebra technology can support the smoothness for MAP day-to-day tasks throughout all MAP operations in real-time every day. MAP can focus on serving its customers to the best of its abilities.”
“Zebra solution can run on a multi-OS system, making it easy to apply by MAP according to the business needs and the ability of available human resources. The scanning speed is as fast as pressing a button.”
DISSOLVE
SCENE 3 INT- DAY- MEETING ROOM – MEDIUM SHOOT – TESTIMONY OF MAP BUSINESS DIVISION
Head of Business MAP Apparel Division “We choose to keep partnering with Zebra particularly for their devices.”
Head of Business MAP Apparel Division “Another really good point is that Zebra’s product it's not heavy, so it's easy for our staff to use it and it works great every day.“
Head of Business MAP Apparel Division “The efficiency and effectiveness of the device are helping our staff to save valuable time and energy.”
Head of Business MAP Apparel Division “Our staffs can collect data accurately and quickly during the inventory process and can better manage inventory by keeping track on the volume of goods that are received and sold each day.”
Head of Business MAP Apparel Division “The business challenges that we face are to help stores to identify stocks that are available, monitor the volume of incoming and outgoing items within timeframes, and to report this information quickly and accurately to avoid stock-outs.”
Head of Business MAP Apparel Division “We use the Zebra MC55 in all our back office of our retail stores; we use it to check the amount of the stock supply, how many goods available in the store and how many were sold each day.”
Head of Business MAP Apparel Division “While in the warehouses, MAP implements Zebra MC3200 mobile computers to check stock quantities, to distribute goods to all our stores.”
Head of Business MAP Apparel Division “Zebra’s products performances are very effective in speed and efficiency in cost” “Zebras also has helped us resolved the problem of customer dissatisfaction by improving inventory visibility.”
DISSOLVE
PRODUCT STIMULATION OF ZEBRA MOBILE COMPUTER MC 55 WITH VO ON THE BACKGROUND
VO:
“With Zebra MC55 solution, staff no longer needs to do manual typing when taking the stock info of stored products. Each staff only needs to scan the barcode of the products. The device can connect to a Wi-Fi network, and this mobile computer also has a push-to-talk (PTT) feature, which allows users to communicate.”
“The Zebra MC55 mobile computer has a sleek and portable size, and can connect to Wi-Fi networks and also has a push-to-talk (PTT) feature, which allows users to communicate with each other.”
DISSOLVE
PRODUCT STIMULATION OF ZEBRA MOBILE COMPUTER MC 320 WITH VO ON THE BACKGROUND
VO:
“Zebra MC3200 a lightweight and rugged mobile computer provide the tools to complete inventory tasks in seconds, bring all-day comfort to any job, from voice picking to the most scan-intensive tasks; from the store sales floor to the loading dock.”
“Zebra MC32 mobile computer is available in three models such as brick, gun, and turret, also comes with three types of keypads to make it easier for staff to collect data accurately and quickly during the inventory process; help better manage inventory by keeping track on the amount of goods that are received and sold each day.”
“With the Zebra MC3200 mobile computer’s 1D laser machine and 2D imager, staffs will be able to record barcodes on goods in the warehouse at the press of a button, even if the barcodes are scratched, badly printed or dirty.”
DISSOLVE
INT- DAY- MEETING ROOM – MEDIUM SHOOT – TESTIMONY OF MAP IT DIVISION
Head of IT MAP Apparel Division “Zebra’s give us that visibility and solution that we need. Help us to manage more efficiency, accuracy, and a very fast system for handling in and out of inventory data.”
Head of IT MAP Apparel Division “Zebra’s has assisted us in accelerating the process of data inventory, both in the warehouse and on the floor, and making the business run smoothly.”
Head of IT MAP Apparel Division “We’ve been implemented Zebra technologies’ PDT MC 3200 mobile computers and PDA MC 55A mobile computers, in one of MAP’s fashion outlets.”
DISSOLVE
SCENE 4 EXT-DAY-LONG SHOT OF ZEBRA BUILDING OFFICE WITH VO ON THE BACKGROUND
VO:
“Zebra’s extensive portfolio of solutions generates information and insight. Zebra products give real-time visibility into everything from products and physical assets to people, providing a very precise operational data, not only about where things are, but what condition they are in. This allows business leaders to use data to make better, more informed decisions, respond in real-time and ultimately, help businesses understand how they could work even better.”
DISSOLVE
INT-DAY- MEDIUM SHOT – TESTIMONY OF ZEBRA SPOKESPERSON
Yvonne Lim (Zebra Country Lead of Indonesia) "Zebra solution’s for the retail industry is to give them a mobile device or PDT that can scan the barcode that can update directly to the internal system or server. So it can be directly updated in real time.”
Yvonne Lim (Zebra Country Lead of Indonesia) “We give the solution based on the consumer request to ACS who sees the consumers’ needs.”
DISSOLVE
INT-DAY- WIDE SHOT OF ZEBRA FRONT OFFICE WITH VO of ZEBRA SPOKESPERSON THE BACKGROUND
Yvonne Lim (Zebra Country Lead of Indonesia) “We gave them a significant improvement in operational efficiency, also gave them the benefits of cost savings.”
DISSOLVE
INT-DAY- WIDE SHOT OF ZEBRA OFFICE AND EMPLOYEE WITH VO of ZEBRA SPOKESPERSON THE BACKGROUND
Yvonne Lim (Zebra Country Lead of Indonesia) “The history of MAP in purchasing Zebra products is way longer before I was here. Now I’m just repeating the orders.”
Yvonne Lim (Zebra Country Lead of Indonesia) “ACS is like the extension of Zebra. When proposing to a customer, we can do it alone or together with ACS.”
Yvonne Lim (Zebra Country Lead of Indonesia) “By working together with ACS, we can provide good presale and aftersales service.”
Yvonne Lim (Zebra Country Lead of Indonesia) "We have some new projects with ACS. We try to elaborate MC55 with an additional handheld that can serve as an RFID reader.“
DISSOLVE
SCENE 5 EXT-DAY- LONG SHOT OF ACS BUILDING WITH VO ON THE BACKGROUND
“ACS Group is an award-winning Information & Technology solution provider focusing on Auto-Identification, Wireless Networking, Security Systems and Enterprise Apps. As the trusted local partner of the world's most innovative technology companies, ACS Group is committed to automate and mobilize your business and organization.”
DISSOLVE
INT-DAY- MEDIUM SHOT –TESTIMONY OF ACS SPOKESPERSON
Nuning Kustiawita(Sales General Manager ACS Group) “Our targeting business segments in Indonesia market that ACS supplies using Zebra solution are in Retail’s segment.”
Nuning Kustiawita(Sales General Manager ACS Group) “We start serving MAP with Zebra Technologies products since the year 2000. We are hoping to do it for many years to come.”
Nuning Kustiawita(Sales General Manager ACS Group) “We supplies 13 units of MC9060 mobile handheld terminal, 200 units MC3190 mobile handheld terminal, 50 MC55A0 mobile handheld terminal, 49 units LS3408 barcode scanner 1-rugged dimension, 21 units LS2208 barcode scanner 1-dimension
DISSOLVE
INT- DAY- WIDE SHOT OF ACS OFFICE AND EMPLOYEE WITH VO of ACS SPOKESPERSON THE BACKGROUND
Nuning Kustiawita (Sales General Manager ACS Group) “We provide in the form of insurance for the MAP. We ensure all their entire investments for three years. Just like all risk insurance, except for lost devices. But we do not cover lost devices.”
Nuning Kustiawita(Sales General Manager ACS Group) “We maintain this extensive partnership with great service and commitment, that’s why we have this long partnership.”
Nuning Kustiawita(Sales General Manager ACS Group) “Our next plan for this partnership is to continue giving the best service that we can give. There will also be a replacement for units that are purchased 5 to 6 years ago.”
DISSOLVE
SCENE 6 INT-DAY- MEDIUM SHOT – TESTIMONY OF ZEBRA SPOKESPERSON
Yvonne Lim (Zebra Country Lead of Indonesia) “MC3200 mobile computer help to prevent out of stocks, while your workers need to rapidly and accurately pick orders, to ensure that customers receive the right items on time. A dual-core mobile computer with 1 GHz processor, 2 GB or 4 GB memory of your chooses and up to 32 GB of additional SD memory provides the power to run multiple applications simultaneously.”
Yvonne Lim (Zebra Country Lead of Indonesia) “MC55 it’s a rugged mobile computer, that can help workers access business applications, scan barcodes, snap a photo, view a video and place a private or push-to-talk call to virtually anyone in your workforce, with micro SD card slot that supports up to 32GB all available in a single device.”
Yvonne Lim (Zebra Country Lead of Indonesia) “Retail Vision Study that Zebra carried out found that many companies have invested in improving the visibility of their supply chain and long-term cost efficiency by adopting RFID technology.”
Yvonne Lim (Zebra Country Lead of Indonesia) “RFID technology combine with MC55 transforms your mobile computer into a state-of-the-art RFID handheld reader that delivers a wide read range and coverage area. The skillfulness of using two readers in a single device means employees can locate products and capture even damaged and poor quality 1D barcodes without interrupting workflow.”
DISSOLVE
SCENE 7 INT- DAY- MEETING ROOM – MEDIUM SHOOT – TESTIMONY OF MAP IT DIVISION
Head of IT MAP Apparel Division “We use the ZEBRA RFD5500 RFID SLED that enables MC55 to transform into a state-of-the-art RFID reader, in addition to its preexisting barcode-reading function.”
Head of IT MAP Apparel Division “We implemented ZEBRA RFD5500 RFID SLED in April 2017, currently being tried on by MAP Vietnam.”
Head of IT MAP Apparel Division “Our staffs can easily scan the location of an item, read the RFID data, and scan 1D and 2D barcodes without interrupting the workflow.”
Head of IT MAP Apparel Division “Zebra’s help us to reduce the company’s hustle in updating the latest information on all products under MAP without having to scan items one by one.”
DISSOLVE
WRITTEN-GRAY BACKGROUND.
“MAP decided to utilize Zebra’s technology as the company that recognizes a highly competitive retail industry in Indonesia that supplied by ACS Group as Zebra Premier Solution Partner, to helps MAP thrive in the retail sector.”
“With MC55 and MC32 mobile computers are proven to be able to demonstrate their advantages, regarding ease of use, reliability, stability, and price.”
“MAP has resolved the problem of customer dissatisfaction by improving inventory visibility. It is clear that the support of mobile devices from Zebra Technologies has enabled MAP’s operational performance to run efficiently, quickly, and accurately. This facilitates MAP management in making business decisions so that MAP can continue to grow and expand in the midst of intense competition,”
CROSSFADE
IN TO: ZEBRA LOGO
FADE OUT BLACK
The End
Komentar
Posting Komentar